Customers of T-mobile in USA will soon have roaming free rates when they travel to Canada and Mexico. T-Mobile is soon to include texting and 4G LTE data to and from Canada and Mexico for all customers who have Simple Choice mobile calling plans with the carrier, starting from July 15th.
“We have just created one gigantic country in North America,” said CEO of T-Mobile John Legere. This is about creating a continental experience. The communication across borders should be seamless.”
From the date, the no-extra-charge “Mobile without Borders” services can be availed by all T-Mobile customers whether they are initiating or receiving any calls or texts between the U.S, Canada and Mexico on their mobile phones, according to the Thursday’s announcement. Around 35% of all international calls and 55% of all the international travel from the U.S involved Mexico and Canada, which costed nearly $10 billion in global roaming charges at more than 90% margins for mobile carriers last year, said T-Mobile.
“Called ‘Mobile without Borders,’ this first-of-its-kind move delivers calling to both landlines and mobile phones as well as 4G LTE data straight from your plan – across all three countries at no additional cost. The epic upgrade makes Simple Choice the first and only wireless plan to span an entire continent,” said the company during the press release.
‘Mobile without Borders’ is part of the T-Mobile’s Uncarrier strategy that was launched some years ago as a means to attract more customers. Until now, T-Mobile has attempted to be a step ahead of its rivals by eliminating its two-year contracts, removing the data roaming charges and permitting their customers to upgrade their phones for free at any time along with other promotional offers.
The strategy seems to work well for the company for it said it added 2.1 million new customers in the second quarter of this year. “This marks the ninth consecutive quarter that T-mobile has delivered over 1 million total net customer additions,” the carrier said.
Legere during the promotions said, “I hate limits. I hate most rules. I hate barriers, borders and restriction of all kinds. That’s why I love talking on the big wireless carriers, because they are famous for hidden rules and for finding more ways to put more barriers, borders and limits around what their customer can and can’t do.”
This announcement from T-mobile comes at the interesting time around five months after AT&T’s acquisition of the assets of Nextel Mexico for $1.88 billion. The AT&T deal was described by eWEEK report as “The first-ever North American Mobile Service area covering over 400 million consumers and businesses in Mexico and the United States.”
About the AT&T’s acquisition, Legere said, “So much for that. They won’t be the first and they won’t offer Canada for free. We have done this the Un-carrier way – reaching across borders, partnering with leading providers offering the best LTE networks, creating a simple solution right now – then not charging a penny more for it.” He also added, “We keep giving you more without asking for more from you. Now whenever you call or travel in Mexico and Canada is just like home.”