Netflix takes up one third of Internet traffic in North America


Life in weekdays is standard ritual, going to work, coming to home, having dinner and watching movies or some episodes on Netflix. Many of the working professionals and others are enjoying similar evenings and in fact, a research firm Sandvine states that  videos streamed over Netflix takes up one third of Internet traffic in North America during peak hours.

According to this report, during second half of 2014, Netflix video streaming made up to 35 % of downstream internet traffic during evening times. Users are using more data on their home broadband networks and a typical Netflix user is consuming 20 GB data approximately every month. Youtube is behind to Netflix which is making 14 percent of traffic on home networks and next comes other popular applications such as Facebook, BitTorrent, Hulu, iTunes and Amazon.


Another surprising thing is Netflix also accounts for almost 9.5 percent of all the upstream traffic and data sent to the users home connection to the servers during peak hours. Netflix relies on Transmission Control Protocol to connect the customers to its servers and uses TCP acknowledgement messages sent from client to allow the host know which data has been successfully received.

Sandvine’s report also analysed mobile internet traffic lead by Facebook and Youtube which makes up about 20 and 19 percent respectively. Facebook’s traffic share both on mobiles and fixedlines has rapidly increased since September after it added the feature of automatically begin playing videos in the users news feeds. Sandvine also added that a typical mobile user consumes 118 MB up from 102 MB every month.

Netflix’s share of internet traffic has put it at odds with the internet service providers like Comcast and Verizon, who says that crush their networks with traffic and it should have to pay for all the bandwidth it uses. Earlier this year, Netflix has paid an undisclosed amount to Comcast and Verizon to interconnect directly with their users.