Mozilla has given shock to Google by ending its ten year partnership with Google and now it joined Yahoo and make Yahoo search default in Firefox browser in US both on the desktop and mobile devices. However the terms of the deal were not disclosed, but this latest partnership will continue for next five years till Firefox’s built-in search engine comes again for bids.
Although Firefox users have an option to choose their own search engine provider, it is known fact that Google has been the global default search engine since 2004. Thanks to the latest arrangement which saw the online giant pay the royalties to the Mozilla for the searches originating from its Firefox browser. In the recent years, these royalties have accounted all of the Mozilla’s funding. The details of the revenue has yet to be published in the 2013 annual report, but for 2012 it has received $311 million in total revenues of which 90 percent has came from partnership with Google.
Last week, Mozilla Inc was trying to renegotiate the arrangement, which was last extended in 2011, but to no avail. Mozilla is the staunch supporter of technology, which browsers can use the instruct websites not to follow with tracking cookies, but Google has been less keen on this. Meanwhile, Yahoo! has outright ignored Do Not track signal on its website since May.
Chris Beard, Mozilla CEO on Wednesday blog post explained that, “Although Mozilla is no longer in business with Google, Google Search will still ship as the pre-installed search option in the Firefox browser and Mountain view will continue to power its Safe Browsing and geo location feature.
The end of the Mozilla’s relationship with Google, leave the Firefox without the global default search engine. Mozilla is having partnerships with other search engines like Yandex for Russia, Baidu for China, but this new arrangement with Yahoo US only search sponsorship, will match hundreds of millions of dollars, not-for-profit received from Google every year.
Bread added, “We will now focus on expanding our work with motivated partners to explore innovative new search interfaces, privacy enhancements, content experiences across desktop and mobile”.
However this new agreement might effect Purple Palace share of the search market when compared to Google, but on other hand, Mayer’s blog post sounds an optimistic role.
Mayer said, “This is the most significant partnership for Yahoo in recent five years and we are proud that Mozilla has chosen us as their long term partner in search market”.