Today, Mobikon Technologies, a food and beverage startup, has raised $2.3 million in a funding round led by Singapore-based Jungle ventures.
Founded in 2008 by Sameer Khadepaun and Salil Khamkar, Mobikon provides a single dashboard for the whole range of restaurants that includes quick service, fine dine, casual dine and cafes to engage customers to integrate with ordering, reservations, feedback and marketing. Mobikon’s flagship platform mEngage gives a complete view of customer to F&B marketers. The platform claims to improvize the revenues, increase ROI on marketing spends and help in retaining the customers for trestaurants.
The Mobikon platform consists of more than 65000 reviews, has more than 130,000 new diners and engages more than 6,00,000 diners every month. The clientele consists of Copperr Chimney, Pind Baluchi, Little Italy and Pizza Express in India and Swensens, Red Crab Group and Select Group, globally. It is headquartered in Singapore and has its offices in Mumbai, Pune, Bengaluru and Surat.
With the new funds, the company plans to expand the company globally by widening its operations in India, Manila, Singapore and Dubai as its abroad operations contribute around 45% of the revenue. “WE expect to partner with 3000 F&B outlets by end of this financial year and double the number in another year. This funding round would help Mobikon achieve critical scale points, including the launch of an automated marketing platform for the F&B industry,” said Khadepaun. He added, “The F&B business across Asia is set for a period of unprecedented growth and Mobikon is ideally positioned to spur this growth and at the same time, to benefit from it.”
Previously the company has raised $1.7 million in Series A round of funding in 2012 from Jungle Ventures, Spring Singapore and Lion Rock along with the participation from angel investor Ravi Mantha, a member of the board of trustees at The Indus Entrepreneurs.
“Mobikon has been growing at 9% to 10% per month for the last two years and we expect the company to dominate the customer engagement and marketing for restaurants. Food tech space is seeing a lot of disruption and Mobikon is well positioned to be a market leader in Southeast Asia,” said Anurag Srinivastava, co-founder and managing partner at Jungle Ventures.