The tech giant Microsoft aims to expand its footprint in India’s gaming market by cutting down the prices of popular gaming console ‘XBox 360’ by 19% to Rs.12,990.
The XBox 4GB version meant for the budget-buyer which was earlier sold for Rs.15,990 is now sold for 12,990. Similarly, Microsoft has reduced the price of 4GB XBox 306 with Kinect (the motion sensing device) from Rs.26,990 to Rs. 21,990 and 250 GB XBox 360 with Kinect from Rs.31,990 to Rs.29,990, Microsoft revealed in the statement.
It also added, XBox has been pioneer in providing incomparable gaming experience to fans all over the world. During the holiday season of December, Microsoft sold 6.6 million XBox in the last quarter of the year.
Microsoft has not only announced discounted rates but also couple of other offers. Two games namely – Call of Duty: Black Ops II and Call of duty: Ghosts and also, XBox Live Gold membership for a month are available for the buyers of XBox 360 500GB which is priced Rs.19,990. XBox Live Gold membership is worth Rs 3,400 allows users full Xbox 360 game downloads, Xbox Live Arcade games and unique fashions and avatar props. XBox 360 also comes with a composite A/V cable that allows the users to connect their standard-definition televisions and enjoy high-quality audio as well with the included stereo connector.
Reports by FICCI-KMPG states the gaming industry has grown drastically from Rs.700 crore in 2008 to Rs.1,920 crore in 2013. It is expected to increase to Rs.4,060 crore by 2018.
In India, the gaming market is in emerging stage while the mobile games could be accounted for the major portion of the share. There are estimated about 6 to 7 million regular gamers who do not own a device but get access to the consoles at gaming centers or friend’s house. Overall, the number is increasing in steady pace.
Sony’s Playstation and Wii are the XBox’s rivals in the market. By market, we mean both at Indian and International markets.