Microsoft is now opening its real time polling platform dubbed as Bing Pulse 2.0 for everyone. Big media organisations like Fox an CNN have grasped Bing Pulse technology allowing the users to vote on the burning and controversial issues being debated on television. Microsoft on Wednesday released Bing Pulse 2.0 beta version to everybody.
This is the cloud based self service version of the polling technology suited for the producers, event planners or any who want it to make viewing experience more interactive. It will help the organizers to make the decisions regarding the content on the fly and help to achieve more targets.
This new Microsoft tool contains a producer dashboard which helps the user to customize and setup the polling interface however he wants and control it. You can let the audience to share their views real time during an event, push out poll questions at any time and integrate the social media hastags and handles into the interface. As an administrator you can view the results on your dashboard, integrate them into the video feeds, share them in real time and you can even embed on to your website. You can also keep your insights secret if you don’t want to share them with anybody.
Greg Shaw, Senior director of corporate strategy, Microsoft said that, “They were ahead of the news curve and they were the first to sort of frame the discussion, because they had already crowdsourced what America was saying”.
If this beta version proves successful, Microsoft could find itself with the nice way to generate the revenue while drawing thousands of servers backing its growing Azure cloud. Microsoft can also make itself a known entity in the market where it has been provider of hardware, namely clickers for the people in audience.
Bing Pulse is in the beta testing version and available for free till January 31, 2015. It is very easy to implement and eventually, Microsoft can add new features, like managing the analysis of the audience responses and consolidating the social feeds into the service.