Mavrck, a marketers assistance startup has announced it raising $5 million in Series A round of funding led by Kepha Partners and GrandBanks Capital.
Founded in 2012 by Lyle Stevens, Sean Naegeli and Chris Wolfel, the startup Mavrck helps marketers recruit customers to create promotional content. It allows national consumer brands to drive sales by identifying and activating their most influential customers at scale. The startup claims to be unlike other influencer marketing it allows brands to work with what it terms “micro-influencers” who are already part of their customer base.
Stevens said, “We are seeing a drastic expansion in the types of influencers, their use cases and the scalability of influencer marketing as it becomes more automated. Traditional ‘insta-famous’ bloggers or YouTube stars were managed via spreadsheets and used in one-off campaigns to help drive brand awareness. We are now seeing everyday consumers with highly engaged friend circles being used in an ‘always on’ methodology to help with a range of business objectives including consumer acquisition, loyalty/ retention and consumer insights.”
Mavrck teams up with big brands like Gillete, Hershey’s and Tom’s of Maine. It has partnered with agents like Mullen Lowe and GroupM to grow its business. Apart from it, it also offers a free Fan Grader product that identifies a brand’s 100 most engaged Facebook Fans.
This funding round raises the total funding of the company to $8.3 million.