On Wednesday, Mailjet, an email provider has announced it raising of $11 million in Series B funding round led by Iris Capital, Alven Capital along with a new investor, Seventure.
Founded in 2010, Mailjet is an email marketing platform that sends, tracks and delivers both marketing and transactional. The company’s cloud-based infrastructure in unique and highly scalable with a proprietary technology that optimizes deliverability of email. The platform can be accessed either through an easy-to-use online drag-and drop interface or via APIs for developers. This French company is a pioneer in European market for transactional emailing with more than 60% of its revenue made abroad.
By effectively serving the email use cases for both marketing and transactional emails, the company has tripled its employee team since 2014. Started with office in Paris, now it operated in New York, Berlin, London and Sofia with more than 32,000 active customers in 150 countries. It platform serve as basis for more than 15 billion emails and the customer growth percent has increased to 75% in the past year.
“Email is a consistent channel of communication that everyone uses and we are only just seeing its evolution into an even more personalized, customer-driven medium. Where once there was a clear separation between marketing and transactional email, it’s much more grey today,” said Mailjet CEO Alexis Renard in the announcement. “We are looking forward to being a part of this evolution and to continue building out the Mailjet brand into a global force.”
With the new funds, Mailjet plans to use it to expand its operations in North America, Southern Europe and Nordic States. It also intends to improve and widen its marketing and transactional email tools.