Magic, a startup that promises to bring you anything and everything!

By | February 24, 2015

Everyone loves magic especially when that magic can get you anything you want. A new startup called Magic has popped up over the weekend in USA which promises to be a one-stop shop to bring its customers anything they want – as long as it is legal and they are willing to pay to for it.

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The startup, Magic, was co-founded by Mike Chen and several others who were part of a blood pressure monitoring app called Bettir. Last week, the founders of the Y Combinator startup Plus Labs began quietly testing out a new service with a simple premise – If you have a need, any need, text it and lo and behold, someone will deliver at your doorstep what you asked for.


In case you are still wondering or surprised reading the previous sentence, well, here is what Magic does.  Magic is designed to be your one-stop-shop for all the things you do not want (or do not have the time) to do. In short, whatever needs to be done, you simply text Magic and it will be taken care of. The company replies with the price, once confirmed the task with be completed. The tasks range from ordering pizzas to book train/flight tickets and lot more. It has to be noted that the company suggest it can deliver almost anything until it is not illegal.

The startup differs from other on-demand services such as Uber, Postmates, TaskRabbit or such as Magic itself does not have a standing workforce handling the delivery itself.It simply functions as a concierge, handles the requests and figures out what the cost is to fulfill them.

The first time you text in, Magic asks for your credit card, and sends you “a 128-bit encrypted HTTPS link via SMS that you can click to enter your credit card number.” It uses Stripe to process the transactions. While Magic doesn’t store your credit card information, after that first transaction, Stripe knows who you are, so you don’t have to enter your card information again in the future.

Well, services such as your own personal text concierge will not come cheap and as such you should not expect this one either. Magic in its price includes – fee they charge, delivery charge and tip (if applicable). But all the prices would be quoted in the reply text itself. No extras would be charged apart from the price quoted in the text. The company accepts Bitcoins too. It is worth noting that texting to the company is free too, so there is no cost in at least finding out the price Magic has to offer.

Magic isn’t promising to fulfill every request itself. Rather, it is promising to figure out who can do it and then make that happen. It charges the cost of taking care of the request plus a fee for its time. But Chen said the particulars haven’t been fully worked out. The more difficult the request, the higher the fee. Order food to be delivered to a snow-bound mountain-top aerie? No problem, but it’ll cost you. Right now, he said, “we’re dealing with (fees) on a case by case basis.”


Only less than a week old startup, has already received over 17,000 text messages and have had requests ranging from help getting out of court to a tiger delivered to a customer’s door.

Interested in testing Magic, then text your requirement by testing MAGIC to (408)217-1721. However, the functional capability of Magic is currently limited to USA only.