Magic Leap CEO: Augmented reality soon to takeover smartphones

By | February 26, 2015

The current era could be expected as the era for augmented reality.

Magic Leap

Ever since Google, Qualcomm and many other companies poured $542 million into an augmented reality startup called Magic Leap, the tiny company has been one of the tech world’s most mysterious ventures. But for Magic Leap CEO and founder Rony Abovitz, Magic Leap will soon pull back the curtains on its creation.

In an ‘Ask Me Anything’session on Reddit Tuesday morning, Abovitz described a future where smartphones are replaced by his company’s technology, which projects a digital light field into a user’s eye to create realistic images over the physical world. He claims, people would use the new form of computing more than their smart phones in the near future.

Virtual reality and augmented reality have been a hot topic in the tech world recently. Most tech giants have announced that they are developing some variation or augmented reality device. Microsoft, Facebook, Sony and even Nike have all jumped on the bandwagon.

Magic Leap’s technology has been kept mostly under wraps but was explored recently in a MIT Technology Review article, where the author described feeling a tingling on her palm as she watched a pocket-sized monster walk on her hand. Magic Leap has a tiny projector that shines light onto a transparent lens, which deflects the light onto the retine,” she stated. “That pattern of light blends in so well with the light you are receiving from the real world that to your visual cortex, artificial objects are nearly indistinguishable from actual objects.”

It is more or less like Microsoft’s HoloLens but the difference is that Magic Leap has come up with a new way to generate those virtal objects. It is called digital light-field signal technology, according to Abovitz, it is safer than any other product currently developed.

Abovitz claims that Magic Leap has been testing the safety of its products using many of the same methods he used for Mako Surgical (a surgical robotics company that sold to Stryker for $1.6 billion). He assures there would be no side-effects like nausea and headaches that could be caused by other 3D technology devices. The technology has clear applications to gaming and entertainment, but Abovitz anticipate that it will go much further, becoming the way consumers interact with technology for every part of their life.

Abovitz still declined to discuss when Magic Leap will be available commercially, but he did say that the company plans to open its technology up to developers some time this year, including developers outside the gaming and entertainment world. That’s because, he believes Magic Leap’s technology is more than just an entertainment product, but a replacement for smartphones, and indeed all the screens in our lives.