Whilw Uber have experienced a bitter week for all wrong reasons, it prime competitor Lyft experienced biggest week ever. Although the company doesn’t shared the numbers, one of its spokesperson has said that “Lyft saw its biggest week in terms of number of rides”, beating the previous record week during Halloween.
It is a clear sign that, perhaps, people might be quitting Uber in favor of its competitors. While the downloading stats suggest that Uber is doing fine, it does appear that Uber users do care about privacy. Citing the recent growth, Lyft is also introducing the new email campaign to the customers and this emails will answer the guests questions about this service.
The email titled, “The Insider’s guide to Lyft” seems to emphasize how safe and fun Lyft is. It also explains that while the company has always worked to cultivate friendly atmosphere by allowing the passengers sit in front and first bump drivers, none of this is required.
Lyft Spokesperson Paige Thelen wrote in an email, “We wanted to have fun with, especially with new passengers and make it clear that we want them to be comfortable”. She added that” Obviously we want passengers and drivers to be friendly and treat each other with respect”. Perhaps a thinly cloaked reference to accusations of assault by Uber drivers and claims that Uber has little concern for safety and comfort of its drivers and passengers.
Lyft has made few changes regarding passenger privacy, the way it protects and grants access to the passenger records. As per Thelen’s email,
Lyft’s longstanding policy prohibits employees or contractors from accessing any user personal information except to the extent such use is necessary to do their job.
In addition to this policy, all access and updates to user and ride data has been and will continue to be attributed to an authorized user, recorded, and available for audit internally as part of maintaining our stringent privacy standards.
As Lyft grows, we continue to review and refine our privacy practices. Last week, we proactively made additional updates to further safeguard our community members’ privacy, including the development of tiered access controls that further limit access to user data to a smaller subset of employees and contractors. Ride location data is restricted to an even smaller subset of people.
Lyft is the prime contender in the on-demand car service wars. It is sure that $332 million Lyft funds are pales in comparison to Uber’s $1.5 billion. But Lyft is offering the solid service and if Uber make such missteps further, then Lyft will continue reaping its rewards.