SEOshop, an eCommerce solution developer based out of Amsterdam has been acquired by LightSpeed POS, a press release confirmed.
Lightspeed has been around since a bit of time now, providing services such as point-of-sale system, inventory management as well as database of customer management. LightSpeed also offers the facility of starting a web store for the customers, however, after the acquisition, the company feels that they can significantly improve on the eCommerce front.
Starting immediately, SEOshop has rebranded its service as LightSpeed eCom. However, there are plans to launch better integration of SEOshop with LightSpeed platform early next year.
Dax Dasvila, CEO Lightspeed ventures said that this will be practically the first time of LightSpeed offering services to online-only businesses. However, he suggested that businesses can use their web store to test before opening a physical location. If any business is present with a physical address, then they can use the online web store to virtually sell at any location without having a store there.
“Over time, we don’t see we see the retail and e-comm as different sales channels for the same retailer, but rather as different ways to reach the customer,” Dasilva added.
SEOshop team is around 80 people strong and the acquisition will see the total team at LightSpeed being around 440 members. SEOshop’s current CEO Ruud Stelder will move on to become LightSpeed’s director of e-commerce revenue, and at the same time, CTO Dennis Cuijpers is becoming its director of e-commerce development and agriculture.
Before this, LightSpeed had acquired Belgium based POSIOS last year, however, the CEO believes that this is the biggest acquisition so far and the company now has over 26,000 customers.