Kaaryah, an Indian online brand for western non-casual wear for women has raised unspecified sum in Pre-series A round of funding from chairman of venture capital firm Aarin Capital Mohandas Pai and The Saha Fund. The company will use this fund for hiring more people, improving marketing and making it a formidable brand for women.
Kaaryah is a private fashion eCommerce brand for women in India that was founded by Nidhi Agarwal in 2014. This online fashion level sells across various online retailers like FlipKart, Myntra, Snapdeal, Jabong, PayTM, LimeRoad and its official eCommerce site, Kaaryah.com. The company promises to offer perfect fit fashion forward western wear in 18 different sizes. Currently, company serves almost 3,500 orders per month.
Earlier this year, Ratan Tata had also invested unspecified amount in the Kaaryah. Currently, the Indian market of Women’s western formal wear worths $1.5 to $2 Billion. The market is expected to grow double in next three to four years.
Some other private label for fashions like Yepme, StalkBuyLove, Faballey and Zovi are also available in India. But Kaaryah only concentrate among a particular section of the market, which makes it a bit different from others. According to Agrawal, the company doesn’t face competition from other Indian fashion labels, as it only caters to women’s formal wear with unmatched quality. The company has widest range and also offers more sizes than its other competitors.