Jessica Simpson collaborates with Sequential Brand to expand business


Singer-fashion designer Jessica Simpson is on a wave to expand and take her business to next level with the new collaboration. She has joined with a big marketing firm Sequential Brands Group Inc to triple the profits of her $1 billion fashion and lifestyle empire.

Jessica Simpson brand

“I am extremely honored to partner with Sequential Brands Group to continue the growth and integrity of the Jessica Simpson Collection, “said the 34 year-old to Women’s Wear Daily about the new partnership. She added, “Working together with the powerful management team at Sequential and with all of our trusted retailers and licensees, including Camuto Group, there is no limit to our success. I’m as committed as I was 10 years ago. Here’s to the next billion.”

The move of collaboration comes after the designer Vince Camuto who worked along with Simpson kicked the bucket earlier this year. He was instrumental to expand and grow the former reality star’s brand to a fashion, footwear, apparel, perfume and home line, that proved to be a great hit.

The financial terms of the deal has not been disclosed but the new deal is expected to close in the next 90 days.