On Monday, JCDecaux, outdoor advertisement giant has teamed up with Crowdfunder to provide 100 startups across Britain with funding and opportunities to boost their growth and development.
Nuture, which is a newly launched division of JCDecaux, is working along with Crowdfunder to spot the startups that require assistance to grow, to market their product and also to help them win a chance for a customized advertising campaign suiting their needs. The two companies are together launching Grow campaign and doing promotions for it’s with their own outdoor poster series.
To get started, tech startups businesses should make use of the Crowdfunder platform to crowdfund their media spend on or before November 30th. The winner will be the project with the most amount of backers for their crowdfund. Nuture’s creative division will offer a marketing and design mentoring service and match funding enabling them to possibly double the worth of their campaign.
The ‘Grow’ campaign targets at the startups and SMEs and is crafted to boost UK startups and SMEs and to draw attentions by showing what outdoor advertising can do to the start-up market.
Maria Clarke, JCDecaux’s director of business development said, “JCDecaux was founded on entrepreneurialism – it’s in our DNA. Nuture, our new division, is passionate about helping scale start-ups by putting brands in front of potential consumers whilst they are out of home and most alert. This partnership with Crowdfunder is truly pioneering and we believe it will help give hundreds of future-facing startups the help they need to become successful brands.”
Crowdfunder chairman Rob Love said, “As the Uk’s no1 crowdfunding platform Crowdfunder has turned thousands of ideas into reality, helping businesses, social enterprises and charities across Britain validate their ideas and unlock millions – through fund-raising, match funding and additional support. Working in this way, with a world leading media company like JCDecaux to help startups and SMEs, is ground-breaking and we are excited about the potential of what this partnership could achieve for businesses across the UK.”