Sony Entertainment Picture’s The Interview caused worldwide uproar over the whole hacking controversy that took place with North Korea rumoured to involve. If you look at it from a different point of view, it created a sort of buzz around the movie that no publicity agency can recreate.
Sony cancelled the 25th December of The Interview amidst threats from the hackers group. However, they backtracked on that decision and ended up releasing the movie across 331 theatres across the United States of America. Only single theatres ended up screening the movie after big multi-cinema chains dropped out of the release plans.
The Interview crossed the $1 million mark in theatre collections. A Sony statement said that it had sold out in several theatres.
Sony’s decision to release the movie is being hailed as a very smart one considering the fact that the movie was released in theatres only in the United States of America. The interest in the movie has peaked as well because of the whole hacking scandal. Sony has made the movie available to rent and purchase over the internet via the Google Play Store, Apple TV and Youtube. There are also plans to release the movie on NetFlix. But, as is always the case, Sony’s anti-piracy measures haven’t been up to scratch and the movie has been downloaded illegally over 900,000 times in the first 24 hours after its release.
Have any of you seen the movie as yet? If yes, let us know!