Intel acquired Ginger Software, the selected assets from Israeli company Ginger Software, a personal digital assistant. Ginger is exactly like Siri, Apple’s personal assistant. However the exact amount of the deal is not disclosed, but according to some reliable sources the deal cost is around $30 M. Intel hasn’t acquired the company completely, but it has purchased the selected assets, hired talent and hand picked its natural language processing tools and application assets. Intel also now got the platform which allows the third parties to create the customized personal assistants.
As a part of the deal, 16 engineers from Ginger Software will now move to the Intel to work on the natural language processing tools and the remaining 40 engineers will remain with the separately run division of the Ginger software which is going to work on intelligent spelling ad grammar correction software.
There are few key individuals with the Ginger Software who played a important role in the deal including Yael Karov, Co-Founder of Ginger Software and Micha Breakstone, Chief Scientist of Ginger’s Personal assistant business. It is known that Breakstone is a part of the summarizing app which is called Summly, acquired recently by Yahoo.
One of the Ginger Spokesperson said, “Intel has acquired the natural language processing tools and application assets from Ginger Software. Along with these assets Intel has also acquired some hired talent, Ginger engineers associated with the business”. He also added that “We planned to continue and broaden the original business and reach to the millions of users. We do not sell the Ginger’s business”.
This acquisition now enables Intel to penetrate in to the digital personal assistant business, which is now a trend. Personal Assistant concept was first introduced by Apple which is Siri and Google has followed it and Windows has introduced its personal Assistant Cortana for Windows Phone recently and now Intel has step in to virtual assistant business.