Acquired by Facebook for $1 billion in 2012, Instagram appears to have inherited the monstrous growth trait that parent Facebook has in abundance.
Instagram said on Wednesday that it had added 100 million users since March, pushing its base to 300 million monthly active users. That’s more than Twitter, which reported an average of 284 million monthly active users in the quarter ended Sept. 30.
Instagram currently has only seven to ten employees who are in charge of growing the user base. However, they also get help from Facebook’s growth team. Instagram gets a lot of help from Facebook, and the 300-million-user milestone undermines just how valuable Instagram has become to its parent.
On Wednesday, it was announced by Instagram that it would add verified “badges” for celebrity users, as is common practice on Facebook and Twitter. The badges will let user know which one is the real account of the said pubic personality.