On Thursday, Influitive, an advocate marketing startup has secured $30.5 million in Series B round of funding led by Georgian Partners along with other participants that included BDC, OurCrowd, Docomo, Atlas Venture and angel investors.
Toronto-based Influitive is an advocate marketing experts startup that operates in Boston, Palo Alto and San Francisco apart from Toranto and has reputed clients like DocuSign, Hootsuite, HP Software, Marketo and Oracle. The company helps the marketers capture the enthusiasm of their best customers and followers, turning that into direct support through all stages of the buying cycle from social media reviews and customer referrals to case studies and references.
With the new funds, the company plans to use to expand the advocate marketing category and its platform, AdvocateHub, whole growing through new offerings of products and services and expand into global markets. “We will be releasing more innovative products that are synergistic with our core offering to provide the most complete advocate marketing solution on the market,” Mark Organ, CEO and founder of Influitive. “Influitive will also soon expand to other markets overseas to support our global customers and identify new candidates for growth.”
Simon Chong of Georgian Partners will join Influitive’s Board of Directors. Regarding the investment, he said, “We share Influitive’s view of a massive market opportunity for business advocacy that is gaining traction every day. For a company at this stage, this management team offers deep experience and operational sophistication. We are looking forward to helping the company grow by delivering exceptional value to their customers.”
Organ commented on the press release, “I’m gratified by the enthusiastic response we have received from investors that share our excitement for advocacy as the most authentic and effective way for marketers to reach buyers. The team leading this round offers Influitive enormous value beyond the financing. I’m looking forward to tapping into their broad operational and analytical expertise as we scale our business.”