Indian Startup Belong Raised $5 million in Series A Funding


Belong, a recruitment startup, has secured $5 million in a Series A funding round led by Matrix Partners, said the company in a statement on Monday. The funding round was participated by Blume Ventures, Snapdeal co-founders Kunal Bahl and Rohit Bansal, redBus co-founder Phanindra Sama and founder of IT services company Sierra Atlantic Raju Reddy.


Bengaluru-based Belong assists the growing companies to discover and engage high-impact talent through data science and predictive analysis. It analysis prospective candidate’s profile on social media platform and other public sources through its powerful search technology and short lists the potential candidates who fit into the required skills and culture. The driven by data solution helps companies kickstart engagement with candidates through personalized interactions that are backed by social insights.

Founded by Vijay Sharma and Sudheendra Chilappagari in 2014, company has helped its various clients like Ola, Practo, Snapdeal, Zivame, LocalOye, Akosha and others to hire more than 100 candidates for their company. Started with just four people, it has now a team of 34 members who are experts in various fields like data science, product engineering and customer success team.

With the new funds, Belong plans to build the team and technology and focus majorly on data sciences, R&D and engineering in the coming months. “We intend to triple down on our product and focus majorly on our data sciences, research and development and engineering in the coming months,” said Sharma. He also added, “While Belong is currently open for growing companies to hire product and engineering talent, it will soon be available for hiring data sciences and design talent, as well.”

“Hiring is broken at a fundamental level at most levels in most organizations. It needs reimaging. It’s becoming about culture, fit, sustainability. Belong is committed to engineering solutions using data to solve problems of hiring the right people to the right jobs and companies,” said Karthik Reddy, managing partner at Blume Ventures.

Belong has got some strategic investors on the team as well. Vijay shared that the angels participating in this round that includes Kunal Bahl, Rohit Bansal and Phanindra Sama will help with the ability to think and decide exponentially. The startup claims that its revenues have been growing at a healthy 40%-50% M-o-M.

Tarun Davda, director of Matrix India said, “Despite advances in technology, recruitment heads of companies struggle with a barrage of ill-suited resumes, long recruitment cycles and candidate that are a poor-fit with company culture. Belong is revolutionizing how companies discover, engage and hire top-quality talent. It is our privilege to partner with Vijay Sharma and Sudheendra Chilappagari, the co-founders of Belong who are disrupting the way companies hire.” He also added, “The SaaS market in India is developing very fast and the next few years will see world-class SaaS companies coming out of India. Matrix India has made five SaaS investments in the past twelve months and we plan to continue investing aggressively to build upon our Global SaaS franchise.”

The startup was working on a stealth mode for a few months when the product was put to test by number of companies that are using the platform to hire and fill the position of product and engineering and was launched publicly this month only.