IDreamCareer, New Delhi based EdTech startup has raised an undisclosed amount in Pre Series A round from Brand Capital, strategic investment arm of Times Group. The raised funding will be used for brand building and marketing, along with acquiring more customers in the coming time.
iDreamCareer.com was founded in 2013 by Ayush Bansal & Pravesh Dudani. It provides career planning services along with information on colleges for higher studies and counselling to the students. It has online psychometric test along with email and SMS alerts based on the career advises. The users get a personalized dashboard along with information on the entrance exams and scholarships. The users also get an online form to raise their queries and get them answered directly by the career experts associated with the startup.
The startup has raised its seed and angel rounds in mid 2014 and mid 2015 respectively. After the latest round, it shifted the focus on becoming a dedicated B2C model and has seen over 100% month-on-month growth. Now, with the help of Brand Capital’s investment, the startup is looking to make its position even stronger in the B2C segment.
Talking on the development, Ayush Bansal, Co-Founder & CEO, IDreamCareer shared his plans of raising another round by end of this year. With a right combination of online and offline activities, the startup has been able to keep up the quality along with focusing on the user-acquisition. He claims to have increased the userbase by 20X in last 100 days.