Idea launches two budget 3G Android smartphone in India

By | August 13, 2014


Idea’s two budget 3G Android smartphone

Taking advantage of the decent run with its self-name smartphones, Idea Cellular on Tuesday showcased two new Android running smartphones, the Fab and Ultra+, tagged at Rs. 4,999 and Rs. 8,300 respectively.

Let’s first talk about the Ultra+, a dual SIM smartphone running Android Jelly Bean but according to the sources, soon this device will get the Kitkat update. It has an 1.3 GHz quad-core processor(chipset unspecified) coupled with 1 GB of RAM. The ODM for Idea’s Ultra+ is Alcatel. The handset also includes a 5-inch screen with a resolution of 480×854 pixel which is not up to the mark if we compare it to available device in same price range. There is also an 8-megapixel camera with flash. A 2000 mAh battery will provide the juice for the Ultra+. Apart from the internal storage space of 4 GB, 2GB is available for users also you can expand the storage space up to 32 GB via micro SD card.

The comparatively cheaper Idea Fab dual-SIM smartphone has a smaller 4-inch screen with a resolution of 480×800 pixels. The Android 4.2 Jelly Bean-based Fab will be manufactured by Commtel. It has a 3.2-megapixel rear camera with flash and no front-facing camera. A 1.2GHz dual-core processor sits under the hood, coupled with 512MB of RAM. Featuring 4GB of built-in storage, Idea Fab also accepts microSD cards up to 32GB.

The nearly less expensive Idea Fab dual SIM cell phone has a small 4-inch display with a resolution of 480×800 pixels. The Android 4.2 Jelly Bean running Fab will be manufactured by Commtel. It has a 3.2-MP main camera with flash but there is no front-facing camera. A 1.2 GHz dual core processor sits under the hood, paired with 512 MB of RAM. Offering 4 GB of storage space that can be expandable up to 32 GB.

Idea trying to attract people by offering special offers, with 1.6 GB of 3G data and Idea TV absolutely free for 3 months with a pack priced at Rs. 259 only for existing Idea users, and 1.6 GB 3G data and free Idea TV absolutely free for 3 months with a plan priced at Rs. 261 for new subscribers.

Both the devices are targeted at the Idea Cellular’s key 3G markets including Kerala, Maharashtra & Goa, Uttar Pradesh (East), Andhra Pradesh, Madhya Pradesh & Chhattisgarh, Gujarat, Haryana, Uttar Pradesh (West), and Punjab. They will be sold through its retail channels and Sashi Shankar, Chief Marketing Officer, Idea Cellular, additionally said that Idea will use a below-the-line marketing strategy to sell these two smartphones in India.