IBM introduces new email service Verse


IBM corp has introduced the new email service Verse especially for business which integrates social media, file sharing and analytics to learn the users behavior and predict the interactions with the coworkers. It is all set to launch Verse next week, it overturns the way how emails are viewed and prioritized.

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This email service is part of the IBM”s attempt to shift its focus on to data analyitcs and cloud computing from the hardware services which had long been the company’s targeted area. It includes the built-in personal assistant which learns from the users behavior and draft responses to the e-mails based on similar previous interactions. It also lets the users to transform e-mail content into threads for social media and blogs, view the relationship between different employees in the email, mute a chain an search through attachments.

Carolyn Pampino, Director of design, IBM said that Verse is the answer to the long running problem. She added that, “Email clients have been around since 70’s and they haven’t changed too much. You get a flat list of emails that you have to triage, with no sense of where you need to focus”.

Email interface pins the user’s most frequent contacts, schedule and lists of the assignments to the profile dashboard for the easy access.

Jeff Schick, IBM’s general manager of social solutions, told reuters

[quote]We came at this form the perspective that is about changing the game not just incremental improvements in email.[/quote]

IBM’s enterprise email service, Notes has been currently used by more than 25,000 companies globally and more than 50,000 use the IBM’s social platform IBM Connections for business. IBM hopes that Verse will eventually replace Microsoft’s popular email service Outlook. Initially it will offer limited mailbox sizes and file sharing and paid version will offer additional features and data allowance from January 2015.