IBM acquires cloud brokerage company, Gravitant

By | November 4, 2015

IBM has announced its acquisition of Gravitant Inc, cloud brokerage service company for an undisclosed amount.


The eleven-year old Gravitant provides technology that enables the integrations and management of mixed public and private clouds from various providers. The striking feature Gravitant offers is its hybrid cloud “brokerage” software that enables its customers to compare and buy software and computing services from multiple suppliers across hybrid clouds. This service allows customers to purchase directly from within the Gravitant portal and once it is bought, those software services can be managed and offered as-a-service through the same console.  Headquartered in Austin, Texas, the company has many development operations in Pune and Bangalore, India.

Further to the acquisition, IBM plans to integrate its solution with its Global Technology Service division, where it will be sold as Software-as-a-Service offerings. At the same time, IBM will continue to make an instance of Gravitant available as an appliance that can be installed locally on premise.  Through this, IBM is trying to make it simpler for IT organizations to broker multiple cloud services through a common management plane. Gravitant is developed to look into the application programming interfaces that various cloud services expose in way that offers IT organizations with a single console through which they can all be managed.

Though IBM has spent billions to create its own portfolio of cloud services and applications, this acquisition acknowledges that cloud computing is going to be heterogeneous.

At the acquisition announcement, Martin Jetter, IBM’s senior vice president for Global Technology Services said, ““The reality of enterprise IT is that it is many clouds with many characteristics, whether they be economic, capacity or security. Gravitant provides an innovative approach to add choice and simplicity to how enterprises can now manage their environments. It will be a key component as we broaden our hybrid cloud services.”

Cloud brokerage platforms like Gravitant seems to be much sought after these says, what with Red Hat Inc acquiring Ansible Inc a month ago to fuel its own hybrid management capabilities and VMware Inc and Cloud Cruiser Inc, both widening its product portfolios with upgraded hybrid management and visibility.