Earlier this year, HTC announced HTC grip fitness band made by HTC in association with the fitness company Under Armour. This product was a wrist band tracker, which comes with a touch screen display and GPS radio. The cost of this product was expected to be $199 and was expected to be released this spring, but the company has announced that this fitness band has been delayed from launch till later this year.
According to a statement issued by HTC, the Taiwanese phone maker company has stated that the reason behind this delay is to offer more complete suite of health and fitness related products later this year than the production problems.
The official statement issued by the company is as follows:
“Through our partnership with Under Armour, we have continued to refine our vision and approach to the health and fitness category. Our goal is to offer best-in-class products for our customers and partners. After extensive wear testing and user feedback, we have decided to align GRIP with the entire product portfolio for health and fitness launching later this year. This will be a state-of-the-art comprehensive portfolio of products for this category powered by UA RECORD. We are excited to launch this new comprehensive product suite and will share further details as we get closer to launch.”
Fitness wearable products market is on a roll now a day and there are lots of fitness trackers in the market. They comes with some really cool features and they even offers data on almost everything like calories burnt, heart rate, REM sleep etc. With so much competitive product in the market, HTC is planning to give a tough competition to all those products. We don’t know, how much success this new HTC grip will prove to the company, but surely we have to wait a little longer to know about that.