Housing.com may acquire RealtyBI

By | May 21, 2015
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RealtyBI- Feature-1stHousing.com may acquire RealtyBI; the company is in talks with New Delhi based company for acquisition. RealtyBI is the brand owned Reality Business Intelligence P Ltd. The company is a professional organization, aims at providing uncluttered and intelligent information on the real estate sector, tracking trends in real estate and creating collateral risk management tools through use of technology.

RealtyBI broadly classifies its customers into 3 types namely the housing loan providers, PE players, developers and constructions finance players and individual home buyers. The company offers services such project approval subscription, project monitoring subscription and business intelligence/MIS services to the customers.

RealtyBI was founded in March 2013 Rajeev Nohwar. He is the chief executive officer of the company. Rajeev has graduated in Bachelor of Engineering in Civil from Motilal Nehru National Institute of Technology, Allahabad in 2002. Apart from this he has Master in Business Administration in Marketing and Finance from Jodhpur University.



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Few highlights of Rajeev Nohwar career are: He was Zonal head – Corporate and Reality finance group for ICICI Bank in April 2010. Rajeev was responsible for business construction and reality finance – client engagement, risk evaluation, execution/monitoring and servicing.

In January 2011, he joined Yes Bank as Executive Director – Structured Finance and Branch Banking. He took care of alliances with external entities for building assets and liabilities products. Rajeev held this position for 1.9 years and became Chief Executive Officer and Business Head – Customer Relationship Manager for PropEquity in September 2012. In March 2013, after brief stint in PropEquity he founded Realty Business Intelligence P Ltd in Gurgaon, India.

Shruti Sharma is director of the Realty Business Intelligence. She graduated from Daulat Ram College in Bachelor of Arts (Hons) in 2001. She further did her Master of Business Administration in Finance from Birla Institute of Management and Technology in 2004.

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Shruti started her career as Relationship Officer in ICICI Bank in 2004. She managed a team of 45 direct selling trainees and 7 direct selling associates. After stint of 13 months she became Area Credit Manager – Mortgages in July 2005. She led a team of credit managers who analysed loan proposals ranging from Rs. 2 Lakhs to 200 Lakhs. She was associated with HDFC for 5.9 years. Shruti joined Yes Bank as Product Manager in February 2011. She designed and updated products for the retail banking segment of Yes Bank. She worked for 14 months and joined Realty BI.

Manisha Maheshwari is director of Realty Business Intelligence. She heads information technology division in the company. She is a seasoned IT professional with 12+ years of experience and specialization in IT process management and optimization. Apart from she has experience in defining IT Strategy, Governance and processes for some of the top 500 global companies.

The company is well poised for acquisition by Housing.com. Final formalities like approval from Housing.com board are awaited before formal announced by the CEO of Housing.com. The deal size may fall in the range of Rs. 15 – 18 crores.



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If Housing.com succeeds in taking over the RealtyBI, it will be a second such takeover after they took discussion forum – India Real Estate Forum for Rs. 2 crores. After falling flat on takeover bid of PropEquity, Housing.com may get a leading rope to get on back on their feet.

There are market talks that Sumit Jain, co founder and Chief Executive Officer of Commonfloor.com was in race to acquire RealtyBI. This has been flatly rejected by Commonfloor.com sources.

Online reality estate segment is going through lot of actions; segment is seeing lot of consolidation via mergers like PropTiger bought the oldest player Makaan.com for undisclosed amount. As we are all aware PropTiger has sold some of its stake to News Corp, a leading news website and media giant in the world.

There is lot of competition in the sector from Housing.com, Commonfloor.com, Magicbricks.com and 99acres.com are vying for slots along with IndiaProperty.com. Significant acquisition in the segment is that of PropTiger acquisition of Bengaluru based Out of Box Interaction (OoBI) few days ago.



Author: Venu V

i look for minute details, whatever i do. Avid reader, read lot of Hindu mythology, Technology and General news. Extreme foodie and like to taste new types of vegetarian food. Travel a lot, like to explore new places which are not explored by anyone. Participate in adventure sports like river rafting, grappling and hot air ballooning.