Facebook has started focusing on its video streaming features and they are giving tough competition to video streaming giant YouTube. As Facebook is very popular in social media, more and more people are using it for video streaming purpose also. Earlier this year, in April social media giant has reveled that Facebook has got more than 4 billion video views per day. This platform is also good for content creator, as if they want to create the video and want their video to be advertised. Without a doubt with so much of reach, Facebook is one of the best platforms and the best part about this is that Facebook is also focusing on video streaming and how can they make it better for content creator and viewers.
Hank Green, a YouTube Star has accused Facebook of encouraging intellectual property theft or uncontrolled copyright infringement and has said that Facebook users are uploading their videos from YouTube without consulting the video creators. In response to Hank Green accusation, Facebook has said that it has already taken some measures for tackle copyright infringement, which includes allowing users to report stolen content and even suspended accounts if they found guilty for repeated violations.
Green wrote in a blog, “Facebook says it’s now streaming more video than YouTube, to be able to make that claim, all they had to do was cheat, lie, and steal.” Green also wrote, “A SciShow YouTube video embedded on Facebook will reach between 20,000 and 50,000 people and be viewed by hundreds of people, The same video uploaded natively will get a reach of between 60,000 and 150,000 and be ‘viewed’ by tens of thousands.”
Until recently, YouTube had complete dominance in online Video, because most of the video belonged to YouTube. According to a report, more than 300 hours of video are uploaded on YouTube in every minute, which overall gets billions of views daily. Due to these views, YouTube has made lots of stars, who creates video and upload them on to YouTube. This has also created billions of dollars revenue in advertising business. But Facebook is in its early stage of video streaming.
Green has also said, “Facebook counts the ‘view’ at the 3-second mark (whether or not the viewer has even turned on the sound) … At that moment, 90 percent of people scrolling the page are still ‘watching’ … But by 30 seconds, when viewership actually could be claimed, only 20 percent are watching.”
Matt Pakes, the product manager of Facebook and who handles video products on Facebook told in response to the Green question, “If you have stayed on a video for at least three seconds, it signals to us that you are not simply scrolling through feed and you’ve shown intent to watch that video.” reports The Verge.
Pakes also said in response to the view count, “three seconds is one common choice, and gives us a consistent metric for all video on Facebook, but if Page owner wants to see exactly how long people watch their videos, they can easily see that data without having to rely solely on the public view count.”
For the copyright issue and unauthorized video post, Pake said that this is a bit challenge for them, but there is a team, who is working on this problem and we’ll get more clearance in near future.
So it looks like Facebook is working on the problem and will give more transparency in the near future.