Yahoo has announced a new three years deal with Google, according to which Google will provide search results to Yahoo. According to the deal, Google will provide search results, image search service, algorithm search and search ads to yahoo for mobile and desktop platform.
Yahoo wrote about the deal,” In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google’s offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo’s own search technologies and ad products.”
This deal makes lots of sense, as Yahoo’s earnings have dropped $76 million in the third quarter, so it looks like Yahoo has turned to Google for its rescue. Yahoo had started running some limited tests by serving Google search results this year, but this is the first time that the company has announced an official partnership deals.
According to the deal, Yahoo will decide on which search queries to send to Google. Yahoo also told that this deal with Google doesn’t affect its deal with Microsoft’s Bing. The company had stuck a 10 year deal with Microsoft to power up its search engine. But Microsoft deal of Yahoo didn’t prove much helpful to Google, so the two tech companies loosened their agreement back in April by adding a termination clause. Either company can walk off from the deal with four months prior notice.