Google wants to make your web browsing faster for mobile and tablets. The search giant wants to make your website loading quick and faster for smartphone and tablets. The company has announced a new program called Accelerated Mobile Pages (AMP) Project.
Google wants to make your web browsing faster for mobile devices and to do so the company is working with publishers and other tech firms. The tech giant has developed a new AMP HTML format, which will help publishers build a light weight sites that will load faster and quicker even if it contains images, videos or slide shows.
According to the Google, anyone can use this HTML project. The company said that LinkedIn, Twitter, WordPress and Pinterest have already signed up for this. David Besbris of Google said, “We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously,”
Currently it is not clear that Google will give more priority to the Websites developed by using this AMP HTML format in mobile search or not. Developers can also use this tech inside their apps. The AMP HTML format supports all kinds of contents like videos and images as well as ad formats.
Google is not only company, which is trying to make mobile browsing better, as Facebook and Apple is also working on this. This is a good news for us, as we’ll have better mobile browsing experience.