Google has announced that “Shopping” ads will roll out on YouTube in next few months. YouTube has been working on this project for quite few months. The shopping ads shown on the video streaming site will be based on the video you are watching. This means that YouTube is going to be more shopping friendly in near future.
Whenever YouTube finds matching ads to the video you are watching, a small “i” icon will be shown on the top right corner of the video similar to the pop-up for TrueView ads. When you click on the icon, you will be redirected to the panel that will take you to the merchandise websites. For example, if you are watching a video about DSLR, then you will get ads of cameras, kits and lenses from Best Buy and some other platform.
YouTube said that the viewership for the product videos (reviews and tutorial videos) have grown up to 40 percent in last one year. So the company said that these kinds of ads are natural means for making money on these product videos. Google has also said that the testing of this new option will start this fall.
This shopping ads will be different from the in-stream ads, as if you don’t want to buy products from YouTube you just don’t touch the “i” icon. But in-streams ads start automatically before every video. Want to know more about this shopping ads, click on Inside AdWords blog.