There are times, when you click on the search results of Google on mobile, you get the app install pop ups ads and until you click on the pop ups or “x” buttons somewhere on the page, you won’t be able to see the content. When you don’t find the small cancel buttons and click on the ads, you will automatically be redirected to Google Play. This really makes our mobile browsing experience quite annoying. It looks like Google has understood the problems, so the search giant has announced that it will downrank the sites with this kind of app install pop up problem.
According to the company webmaster update post, from November 1st, Google that shows full app install interstitial will no longer be considered as mobile friendly, which means that these sites will be ranked lower in Google search results.
The post says, “Starting today, we’ll be updating the Mobile-Friendly Test to indicate that sites should avoid showing app install interstitials that hide a significant amount of content on the transition from the search result page. The Mobile Usability report in Search Console will show webmasters the number of pages across their sites that have this issue.”
Ads will not disappear entirely, but the half page ads are good, as one can watch the content of the site without clicking on the ads. It will also give user more time to think about the ads, but a full page ad is very annoying, because you won’t be able to see the contents unless you get rid of that pop-up. Google’s this effort will certainly be appreciated by mobile users.