Google has recently disclosed the changes in the PlayStore policies in an attempt to get hold of the apps that violates the policies. It has started using a team of app reviewers to enforce its developer policies and keep a check on the apps.
Google has emailed all its developers on Tuesday informing that the company is “introducing a new age-based rating system for apps and games consistent with industry best practices.” The rating would be done from various parts of the world like Australia, North America where available and also include official ratings.
App developer would need to sign in their Play Developer console and fill in the content rating questionnaire based on official rating from the International Age Rating Coalition. The questionnaire rates the app from various perspectives of the world so that parents and others can take a decision based on the rating from their territory. The rating system include US’ Entertainment Software Rating Board (ESRB), Europe’s Pan-European Game Information (PEGI), Australia’s Australian Classification Board and others.
Google has promised that the whole process would be quick and it would not take more than few hours from submission to process and definitely not days or weeks. The new rating system will take over the current Google Play rating scale with a local rating.
Beginning from May, Google has announced, all new apps and updates will need to have a completed rating questionnaire in order to be published on Android’s official app store. However, due to the issues of severe memory leak in the recently launched Android 5.1 Lollipop and the release process involving handset manufacturers and carriers, users may have to wait longer before it will show on the devices.