Google changing search algorithm may affect small businesses

By | April 21, 2015

In the coming week, Google is altering its search algorithm, modifying the order in which sites are ranked on mobile phone’s browser. Some analysts have named it ‘Mobilegeddon’ and has been told it may have harmful consequences for many businesses, smart retailers in specific who have not designed their sites to look good on small screens.


Last February, Google had announced that it would tweak its search algorithm. Smartphone-friendly sites consists of large text that s easier to read on small screens, well-spaced links and mobile friendly plug-ins. The change would be favourable to sits with larger texts, readily clickable links and responsive web pages with better Google ranking. This is very important for bloggers and who does business in Internet, when the important page views are to be considered.

Currently Google has a test site at where the web designers and content creators can enter their site and check if it meets the standards. The site helps to keep a check on Flash, readable texts without zooming and make sure it does not scroll horizontally. This site suggests the where all the site has to be worked and what all issues it has to fix.

Owner of the British American Auto Care in Columbia, Brian England, said that most of his site visitors are via Google. So he had optimized the site for the smartphone but it is tough and strenuous to keep up with the changes of Google. He says he meets his marketing specialist a month to make the need changes to keep up with Google up-gradations but things changes again in the next month which makes him re-work on it again.

When asked Google why such an update focusing on the smarphones, Google said, “will find it easier to get relevant, high-quality search results that are optimized for their devices.” Last year’s ComScore report stated, that almost 60% of the Web Traffic is from the mobile phones and so Google’s advertising revenue depends on the mobile traffic. The change in trends indicate that major portion of consumers have moved to mobile. But the businesses have not and they lack behind. That’s a problem for those who do have the resources or knowledge to stay updated.

The update from Google will not affect the desktop searches. Google’s previous big algorithm update, code-named Panda, impacted “11% of all search results,” said Danny Sullivan, the editor of the SearchEngineLand website. “It was a big-shake-up and this one could be even more dramatic.”