Remember that social networking thing that was set to grind Facebook into the dust? What was it called again?
More troubled times for Google+. Just less than a year ago, the social network had a major shakeup where Vic Gundotra, the then-head of Google+ left Google. DAve Besbris took over and has been running the social network for about 11 months, but now he is out too. The new current head of Google+ is Bradley Horowitz, who was promoted from VP of Product.
In the eleven months under him, Google+ appears to have accomplished almost nothing. Only big feature launched during that time was voting polls. Seems like the whole scenario since Gundotra left has been pretty low and half of the Google+ staff have moved on to other projects at Google. The reason behind the employee shift is not the fall on Besbris but needed incentives were not given for the employees to stay.
Google+ will split up into several products seems to be the comments heard from the high-ranking Googlers. Photos and Hangouts will be split out from Google+ somehow and the social part is causally referred to as ‘the stream.’For instance, here’s Horowitz statement on his promotion,” ust wanted to confirm that the rumors are true — I’m excited to be running Google’s Photos and Streams products!” And Sundar Pichai, SVP of Android, Chrome, and Google Apps, told Forbes”I think increasingly you’ll see us focus on communications, photos, and the Google+ Stream as three important areas, rather than being thought of as one area.”
Horowitz said that Hangouts had a particularly broad scope. “It’s texting, it’s telephony, it’s one-to-one, it’s many-to-many, it’s consumer, it’s enterprise,” he said at the time. Rival communications services such as Snapchat and What’sApp have seen their stock rise recently, and Google could be planning to split Hangouts off from the auspices of the unpopular Google+. “We’re trying to do something broader that helps people communicate wherever they are using whatever products they prefer,” Horowitz said.
It certain that Photos would do better as a standalone product that competes better with Flickr, and people would be more receptive to Google+ if it was not forced on them. It is well known that almost has actually happened from the social network in a year though, so hopefully the new leadership is able to rally the troops and start producing serious updates.