Google acquires panoramic photos startup, Digisfera

By | October 18, 2015

Internet giant Google has acquired Digisfera, a startup known for its panoramic images. Financial details of the deal has not been disclosed.


Founded in 2011 and based in Portugal, the startup Digisfera offers photography, design and development services for projects involving 360 degree images. In the last five years, it has taken up many panoramic projects that includes photographing the inauguration of U.S president Barack Obama, the Maracana Stadium in Rio de Janeiro during the 2014 World Cup in Brazil  and 2014 Winter Olympics in Sochi, Russia.  The startup has two feature tools Panotag and Marizano. Panotag tool allows developers add tagging functionality to their app and Marizano processes panoramas and exports them as a 360-degree image viewable in the browser.

Further to the acquisition, Google is shutting down PanoTag as Digisfera engineers will be working on Street View instead and so the company claims it would not be possible to keep working on PanoTag. The servers would be discontinued from October 31st. The panorama viewer Marizpano would soon open source to preserve the underlying technology. The startup’s employees would be joining the Street View team at Google “to continue building great experiences using 360 degree photography.”