GenY Medium, Hyderabad based digital marketing company has acquired TailCurrent, lead generation company working in the B2B segment. The financials of the deal have not been disclosed yet.
GenY Medium takes help of technology and data to manage brand perceptions in the online segment. Being a fully dedicated digital marketing company, it provides end to end services like online branding and marketing to leading names in industries like eCommerce, healthcare, education and consumer goods. At the same time, TailCurrent is one of the fastest growing companies in the lead generation space for B2B sector. It has been serving over 35 companies in India and across the globe.
Speaking on the development, Yashwant Kumar, CEO GenY said that the team is very excited to join hands with TailCurrent as the acquired company has a vast experience and mastery in the lead generation space. He showed his confidence that together, both the companies can do wonders.
With this deal, Gridhar Apparusu, Founder TailCurrent will join the new company as CTO to help it build better solutions in Digital Marketing using the next gen technology.