Flytxt – Offering Big Data in Mobile Analytics

By | February 11, 2015


Flytxt – Offering Big Data in Mobile Analytics in the information sector. The Thiruvananthapuram based firm startup provides big data technology in mobile analytics. The company has developed products that help companies to generate revenue and better customer experience management for mobile service providers.

Flytxt has developed 2 platforms namely NEON, Integrated Analytics and QREDA. NEON is big data analytics powered closed loop integrated real time customer experience and revenue management platform to enable operators run campaigns for revenue enhancement, customer retention and subscriber intent management.
Integrated Analytics comprises of continuous insight engine (CIE), rule engine, KPI repository, configuration management components and insights to create and implement business workflows. The platform is fully distributed implementations on Hadoop and Storm with proprietary extensions. The library on the platforms can be configurable according to the guidelines of telecom regulatory and traffic management rules.


NEON is a big data analytics equipped with revenue and customer experience management platform for telecom providers. NEON provides insights across service usage patterns, recharge characteristics, network, activity, churn prospects and value added services consumption.

The platform offers capabilities such as Communication Gateway, Campaign Management, Workflow Management, Analytics and real time reporting along with capacity management with subscriber experience management.
The various business benefits derived out of NEON platforms such as creation of economic value by leveraging big data analytics and generation of incremental value. Due to increase in subscriber experience with targeted communication and companies can offer personalised offers. Overall marketing agility will be increased with reduction on IT support dependency.

Some of the other benefits such as low total cost of ownership with multiple plug and play solutions and hassle free integration. The enterprise can eliminate delays and errors with fully automation of entire mobile marketing process. Subscriber experience can be enhanced by eliminating SPAM and unwanted messages.


QREDA provides comprehensive Insight Monetization platform designed to enable CSPs to create new service streams by leveraging subscriber insights. The platform can be deployed inside CSP’s environment. It acts as a bridge to connect with other QREDA installations too. QREDA platform offers capabilities such Multi Channel Subscriber Communication, Ad Campaign Management, Subscriber Data Privacy, Analytics and Reporting, Capacity planning, Workflow Management, Invoicing and billing with Invoice pricing models.

Mobile service providers will benefit from the implementation of QREDA platform. The benefits can be seen thru new revenue stream for Communication Service Providers (CSP) through external data monetization. Customer delight can be achieved thru implementation of permission, preference and privacy based advertising improvement.

Flytxt business applications helps business to realise economic value that micro segmented campaigns with personalised and recommendations to cross sell products. This in turn reduce customer churn, increase in revenues with stimulated sales. By launching highly effective advertising campaigns a business can retrieve lost business chances.


Flytxt offers service such as marketing consulting; Big Data managed services, mADmart. As market consultants Flytxt work with the operator as partner by providing tactical and strategic marketing consulting services. The model followed by Flytxt will be impact driven marketing model that applies global best practice. The Big Data managed services of Flytxt offers four dimensions of big data – Volume, Velocity, Variety and Veracity providing them with services of big data integration, migration, data quality check, platform deployment. mADmart follows two sided business model. This application offers new revenue stream to operators by monetizing their unique assets of subscriber transaction knowledge and direct touch points. It provides comprehensive mobile media inventory and associated services to brands and advertising agencies.

The mobile advertising and big data analytics company is based out of Holland and has corporate office in Dubai. The company has global delivery center in Thiruvananthapuram and has offices in London, Kuala Lumpur, Mumbai, Nairobi and Dhaka.

Flytxt is headed by group Chief Executive Officer Vinod Vasudevan. He is responsible for driving the company’s strategic direction and overall management. He has over 20 years experience in software and telecommunications. He is ex alumnus of Indian Institute of Technology, Kharagpur where he graduated and got his masters with silver medal. He did his PhD from the same institute.


Prateek Kapadia is Chief Technology Officer of Flytxt. He has graduated in Bachelor of Engineering from Bharathi Vidyapeeth, Pune and did his Master of Technology from Indian Institute of Technology, Mumbai. Started his career as research engineer in IIT Mumbai, he moved as software engineer in Algorithmic Research. He worked as a consultant in Zenith Infotech and moved Reliance Communications. He joined back as Senior Manager of IIT Mumbai.

Boby Eranimose is Chief Financial Officer of Flytxt. He is graduated in Bachelor of Science from University of Kerala. He is a chartered accountant from Institute of Chartered Accountants of India. He started his career as assistant manager handling MIS and Costing for Excel Glasses. Later he joined as Senior Finance Manager at FCI OEN Connectors Ltd where he was financial controller for 4 companies and handled them for various tasks. He headed Finance and Administration department at Daimler Chrysler Research and Technology, India where he implemented SAP financial systems. Conducted shareholders meeting, Board meetings and handled company secretarial responsibilities. Prior joining he worked as Controller of Microsoft Arabia Ltd where he rolled out comprehensive procurement process.


Ravi Srinivas is Chief Operating Officer of Flytxt. He worked in various capacities in many organisations. He started his career with Wipro, moved to Foster’s India as Marketing Manager. Then he worked as General Manager Airtel, from there he headed post paid product division of Reliance Communications and he became strategy lead in emerging technologies. In 2007 he became Senior Vice President in Tanla Solutions, worked at PMO at Zantel, a group of Etisalat. Prior joining Flytxt, he headed COO of Etisalat DB Telecom, Andhra Pradesh for few years.

Flytxt has won many awards like Stevie International Awards, Frost & Sullivan ICT Awards, Red Herring Asia 100, Aegis Graham Bell Award, IEEE Cloud Computing Challenge and NASSCOM Emerge 50 League of 10 companies.

Venture Investors like Clifton Holding, IVC Venture capital; RM Beteiligungsverwaltung and Schnell Consult have invested in the company. The customer base of Flytxt is expanding day by day. Mobile service providers like Airtel, Aircel, Vodafone, Warid, Idea, Banglalink, yuMobile, Reliance Communications, Virgin mobile, MTN and few others. The company handles brands of Samsung, Proctor and Gamble, Marico, Persona, Nokia and few others. Flytxt has partnered with Oracle, IBM, Intel and EMC.

Author: Venu V

i look for minute details, whatever i do. Avid reader, read lot of Hindu mythology, Technology and General news. Extreme foodie and like to taste new types of vegetarian food. Travel a lot, like to explore new places which are not explored by anyone. Participate in adventure sports like river rafting, grappling and hot air ballooning.