On Thursday, the fantasy sport brand Fanduel has decided to move beyond with the acquisition of sports analytics firm NumberFire. The financial terms of the deal remains undisclosed.
Founded in 2009, FanDuel is the leading every day fantasy sports provider working with the main aim to make sports more exciting. IT has changed the ways of fantasy sports by offering various one day games for NFL, NBA, MLB, NHL and even includes college football and basketball teams. To increase the fan engagement, it hosts various live events and creates once-in-lifetime-experience kind of opportunities for sports fan all through the year. Headquarted in New York, it has offices in Los Angeles, Orlando, Edinburgh and Glasgow.
The acquired company NumberFire offers sports statistics to give its users with insights, performance of the players and give predictions of how the game may end. The acquisition will not affect its operations however, its analytics and proprietary information will eventually be made use of in the FanDuel platform. NumberFire’s CEO Nik Bonaddio and his employee team will be joining FanDuel with the position depending upon the ranks.
“It is our intention to build a multi-platform sports entertainment company, and joining numberFire and FanDuel creates the opportunity to meaningfully grow both businesses while providing fantasy sports users the best tools around,” said CEO and co-founder Nigel Eccles. The acquisition comes soon after FanDuel secured series E funding of $275 million which happened around last month. Last month, the company also acquihired Scottish app developer Kotikan and acquired talent at Zynga’s shuttered sports division in Orlando.
Fanduel has moved very quickly from five to six years with no acquisitions to making three deals in a few months. Eccel says he is still open to more if they seem to be good opportunities. “Our ambitions have really broadened. We have started to think of ourselves less as a fantasy sports business – we want to make sports more exciting,” said Eccles.