Facebook launches a new tool to give a tough competition to its rival YouTube. This tool will offer its publishers more option to customize the video, while distributing. Facebook is planning to make its site, an ultimate stop for all types of content and it is also trying to narrow the gap of Video viewing on Facebook with YouTube. If you have been using YouTube, then these updates will look familiar to you. By launching the tool, Facebook is going head to head with YouTube and has made it clear that they are going after them.
In a blog posted by Facebook, it has announced two new update to give publishers option to organize and share their videos. It has introduced some changes to the video upload system and a new video library. The publishers can restrict the distribution process of their videos and they can publish a “secret videos” and stop the embedding of the video to third party site.
This “secret video” option is similar to the unlisted video option of the YouTube, meaning the secret video can be viewed only by a direct URL of the video and this will not appear on the search option and other social media platform. By this publishers also get the option to restrict the video to certain category based upon gender or age group, they can also set the expiration date of the videos.
The new video library tools will allow the publisher to organize the collection of videos. By using this feature, the content creators can make changes on multiple videos or a large collection of videos. Here publishers can also change the video metadata after uploading the video and they can manage the distribution process as listed above.
Some other features provided by the Facebook are labeling the videos into certain categories like News or Entertainment and they can also publish the video directly on the video tab rather than Timeline. Here publishers can also give the video their own customized thumbnails. All the listed features will be available for the publishers in the coming weeks.