Facebook funds Indian Start up Hopscotch. Hopscotch deals baby care and kids products e-retailer. The target market for Hopscotch is infants and children up to 10 years. Hopscotch was founded by Rahul Anand in 2012 deals in a range of products related to infants and kids to moms.
Hopscotch’s website lists more than 1000 products across multiple categories includes toys, apparel and other categories. The company has partnered with leading brands from around the world. The new age parents can shop through the comfort of home.
Hopscotch.in’s unique selling point is limited time sale. The company launch new products in limited quantity which sold in fixed time limit. Products are available in limited quantity. The activity goes on everyday and each customer who has enrolled in their website will be informed thru emails.
The company’s Chief Executive Officer and Founder, Rahul Anand had rich experience working several companies like Diapers.com and Skanan Limited. He was instrumental and spearheaded many initiatives in Diapers.com. He successfully managed integration of Quidsi with Amazon.
Till now Hopscotch received 2 rounds of funding. In Series A funding they received funds of $2 million from Singapore based Lionrock Capital and Skype Co Founder Toivo Annus along with Nisaba Godrej, younger daughter of Adi Godrej.
The company received Series B funding of $11 million from Facebook co founder Eduardo Saverin, Rise Capital, Jabbar Internet Group and Los Angeles based Velos Partners. This marks Eduardo Saverin and Velos Partners debut in India’s startup funding world.
Samrat Ganguly, Co Founder and Managing Partner of Velos Partners joined Hopscotch board of directors. Eduardo Saverin will be observer on the board of Hopscotch.in.
After funding Eduardo Saverin said, “I have been actively following the Indian Internet market and I am thrilled to make my first direct investment in India in a company of the caliber of Hopscotch.in. The company’s early track record in the large and growing Indian e-commerce market combined with team’s experience, energy and vision makes this an intriguing investment opportunity.”
Another interesting point to be noted, during Facebook initial public offering (IPO) in 2012, Eduardo Saverin net worth was around $ 4.2 billion. Eduardo Saverin is prolific investor in startups in Southeast Asia and North America over past few years.
“The latest round of funding will enable us to ramp up marketing, add more product categories and build out the senior management team,” said Hopscotch founder and CEO Rahul Anand.