Facebook debuts Ad Manager iOS app for its growing advertiser population

By | February 25, 2015
Facebook1


Facebook announced on Tuesday that it now has more than 2 million active advertisers and has launched its Ads Manager application for iOS. There has been a drastic increase of 33% from 1.5 million in July 2014 to 2 million now. The vast majority of the advertisers are defined as those that have placed an ad on the social media platform in the last 30 days, represent small and medium-sized business owners.



Facebook ads manager



“Small business owners are really hard to reach and they are not tech savvy usually,” Facebook’s chief operating officer, Sheryl Sandberg, said in an interview. She added that 30 million small business owners have Facebook pages.”Small business owners are really hard to reach and they are not tech savvy usually, “Facebook’s chief operating officer, Sheryl Sandberg, said in an interview. She added that 30 million small business owners have Facebook pages.



Facebook rolled out its Ads Manager mobile site last July and included access to it in its flagship iOS and Android apps, and it said in a Facebook for Business post that the new Ads Manager app for iOS is currently available in USA, with plans to take it worldwide in the next few weeks. Android version could be expected later this year.

The Facebook Ads Manager allows its user to create and edit ads, track spending, view ad results, receive ad-related notifications and more. These notifications can alert advertisers to things like ads that are coming up for expiration, when you are nearing a spending limit, or other ad performance metrics, like Page Likes or how your ad is when compared to the other similar ad sets.

The simple interface of the app makes it possible to design ads from start to finish directly on your phone by selecting photos from your phone or pulling in Page posts, writing the ad text and then targeting the desired audience using sliders and buttons to narrow down that audience by demographic information. Also, users can edit their ad budgets and schedules in the app and the update their payment method as and when needed. The app, apart from the above, allows the ad to be saved as a draft to work on it later.

Of Facebook’s newly acquired advertisers in the 2014 fourth quarter, 80 percent started by paying for a promoted post. Getting advertisers on its platform is critical as it tries to increase global share. Facebook’s fourth-quarter revenue grew 49% to $3.85 billion from the same period a year ago, with mobile computing for 69% of advertising revenue.

There has been a fall in the Google, worldwide leader in digital marketing, to 31.1% from 33.6% in 2013. But on the other hand, Facebook market share has increased to 7.8% in 2014 from 5.8% in 2013, according to eMarketer. Facebook is pushing lot harder than Google and though Google is the king, it has become very expensive in the recent days, says a client who markets thorough Facebook.

Facebook has been focused on improving its ad tools in recent months – something that has allowed the company to grow its average ad revenue from each of its 206 million U.S. and Canadian users 24% in Q4 2014 from $6.64 to $8.26, despite only small increases in the user base itself. The improved ad targeting functions have allowed Facebook to grow the ad revenue around 25 times faster than its user count in this market.