Eyefi acquires OkDoThis app to add social engagement among photographers


Eyefi, the makers of the popular SD cards that carry WiFi support has announced its acquisition of OkDoThis. The financial terms of the deal has not been disclosed.


Launched in 2014, OkDoThis is a well-known photography app on iOS that focuses on inspiring the photographers to take pictures everyday and provides a portal to share and discuss information and give challenging tasks on photography. It is a good rated app in iOS with around 400 ratings and 4 and half star. Quite recently, the app was updated with iPad support and 3D Touch support for iPhone 6s and iPhone 6s Plus users. The new update allows photographers to quickly move to the Camera or the “DO of the Day” within the app.

Further to the acquisition, the OkDoThis app will function like always, allowing users to select a “Do” challenge, take the shot, post it to the challenge. Also, users with the Wi-Fi camera connected to the Eyefi Cloud or an Eyefi Mobi Wi-Fi SD card can select challenges before they go forward with shoot and present their best shots anywhere with the app.  For EyeFi, this acquisition will allow it to more directly engage with the photographers. With the merging, EyeFi will be able to work to bring together social features into its own app and products.

Jeremy Cowart, founder of OkDoThis and acclaimed photographer said, “When I meet photographers around the world, one common theme emerges: exploring new ideas to evolve their skills and get more enjoyment and satisfaction from their photography. That was the idea that led to the creation of OKDOTHIS. Being a part of Eyefi means we can scale this idea and bring OKDTOTHIS to photographers everywhere.”

“We are delighted that the OKDOTHIS team has joined Eyefi,” said Matt DiMaria, CEO of Eyefi. “Eyefi has always focused on helping photographers be more productive so they can focus on creativity. With OKDOTHIS, we’re adding the power of social interaction and engagement among photographers to inspire them to challenge and learn from each other.”