In recent days, anyone with a smartphone (yes..not even a DSLR) and an Instagram account flaunt themselves as a photographer. Despite of having hundreds of ‘likes’ for a photo, it would not return back any monetary benefits. But it is not the same with Berlin-based EyeEm app.
Though it is similar to Instagram with its common features like filters, editing, following, EyeEm targets on being a group of photographers, as opposed to a platform for regular people to share images. This community would help one in improving photography skills and also put some money in the users wallet.
EyeEm co-founder Lorenz Aschoff claims the app facilitate the photographers to market themselves, using extensive tagging and great presentation visuals. He also said they encourage work they love on regular basis to bring them to upfront and uplift the work.
EyeEm dates back to 2011 and Aschoff, Florian Meissner, Ramzi Rizk and Gen Sadakane are the masterminds behind the app. The stated they came up with this idea over a poker game.
The EyeEm seems to stand out for one feature when compared with the all the other photo-sharing app. The EyeEm Market has commercial brands and photo editors at International print magazines who can buy work directly the work through EyeEm who split the fee 50/50 with photographers.
The Market is still not fully developed for its still in invite-only phase, no professional buy-side interface just yet. But apparently, last year it signed a deal with Getty Images, which is making the talented and potential photographers to build a career anywhere in the world and creative directors to find fresh and relatively inexpensive images.
For the budding photographers, EyeEm helps to improve their skills through ‘Open Edit.’ Filter, contrast, perspective tweaks and so on are created through ‘settings’ on each shot on EyeEm and in a very smart twist, the settings could be saved and applied as layer on the work of the user.
EyeEm also consists of ‘Missions’ which acts a community-requested platform to upload pics of a particular theme. By entering the photos for a ‘Mission,’ it automatically goes to the notice of Getty Images photo editor directly and the best ones selected goes up for sale. It becomes a means for the brands to crowd source photos from the photographers community. For instanse, recently Mercedes-Benz ran a mission around a theme of ‘Elegance Everywhere’ and Uber ran ‘Cities’ hidden treasure.’ The company works in close association with the brands to outline the mission so they charge them a setup and handling fee through which the app makes money.
Mission not only helped photographers and brands but also helped its own company to pull in top professional. Markus Spiering, chief product officer and U.S general manager at EyeEm says Mission was one of the main reason for him to quit his job as head of product at Flickr to join the start-up.
The start-up app does extremely well in embedding the community content and community feature within the app. The app grew up very quickly when Missions became part of the app’s navigation. Sonke Bullerdiek, the vice president of business development says they have 3500 submissions from 2000 contributors on average.
Beyond the figures, what’s the impressive factor is the quality of the photos themselves. Not only do they look great but they also go beyond serving as straightforward promotional images.