Everything But The House, an online estate sale platform, has recently secured $30 million in Series B round of funding led by Greenspring Associates along with existing investors Greycroft Partners and Spark Capital. This funding round increase the company’s total funding to $43 million in the span of ten months.
Founded in 2008 by Brian Graves and Jacquie Denny, Everything But The House is an e-commerce marketplace for estates around the world who takes care of every aspect involved from photography and cataloging to delivery. It connects the customers to unique, special pieces from estate sales anywhere in the world in a trusted environment. Anyone who want to liquidate their assets whether they are moving out or looking to downsize, the site eliminates most of the hassles involved in the process. Operating in 14 different cities, the site transacts more than 150 estate sales per month.
“We are selling everything from coins to cars and no matter how valuable anything is, it starts at zero dollars with the minimum bid being $1,” said Andy Neilsen, President and CEO of EBTH. Neilsen explained how it is processed. It starts with their people going to the user’s house to look at the items and decide the items to be sold and to be donated. Those items will then be photographed and shared on their website for sale. The startup makes money by taking a percentage from sales. The estate sales range from $15,000 worthy goods to good that run millions of dollars.
Apart from the funds, the Cincinnati-based startup has hired Mandana Dayani as chief brand officer to its executive team. Dayani , who was ex-vice president at Rachel Zoe Inc., will head the company’s new Los Angeles office and look after the company’s brand strategy, global communications and brand marketing.
“EBTH provides an easy and trustworthy solution for anyone who is looking to liquidate an estate,” said Greenspring Managing General Partner Ashton Newhall. “They have introduced an entirely new marketplace to ensure sellers maximize the value of their possessions while offering buyers across the world to rare finds. We are thrilled to help them grow their mission and brand, and bring this revolutionary service to other markets.”
With the new funds, the company plans to work to move from midwestern brand to national player. It also plans to expand geographically. “Since our Series A funding in 2014, the company has experienced exponential growth, scaling nationally. With this latest investment, we are excited to target additional cities and bring mobile and merchandising to the forefront of our focus to enhance the EBTH experience for our buyers and sellers,” said Nielsen.