During Apple’s quarterly income call earlier this week, CEO Tim Cook said that iPhone sales in India grew by 55% compared to last year. That might sound like much if one were to think that Apple started from a relatively smaller installed base. But what if someone told you that one out of every two smartphones cost more than Rs 30,000 is an iPhone? Isn’t it really shocking?
As indicated by IDC’s Q4, 2013 numbers, Apple had 1.7 percent market share by volume and 7.3 percent market share by value of the aggregate smart phone market in India. However, the numbers change radically if we examine handset valued above $500 (Rs 30,000), which is the value section that Apple works. In handset estimated above $500.
Apple showed 42.8 percent by value and 40.6 percent by volume. In other words, almost one out of every two smartphones priced above Rs 30,000 in India was an iPhone. IDC is yet to affirm numbers for Q1 2014, where it anticipates that Apple’s execution will be far better.
“Apple commands the business as far as high-end smartphones are concerned. Indeed, different merchants are scarcely introduce there and Samsung too is battling there,” said Manasi Yadav, senior Market Analyst, IDC India. “Apple has figured out how to keep up its premium image in the market. As opposed to cutting costs of the iPhone, it has offered great buyback plans.”