ESPN is the most popular U.S based global cable ans satellite television network owned by ESPN Inc. ESPN mainly focuses on the sports related programs including live and recorded matches, sports news and everything related to sports. In cricket arena they are already popular with ESPN Cricinfo web services which offers live score, commentary, expert opinions and more.
According to Recode report, ESPN cricket subscription service for the cricket fans to be launched before Cricket World Cup, February 2015. According to the report, plans for this online service aren’t finalized yet, but the move looks like the part of bigger strategic shift towards the online programming for the network.
Until now ESPN has only broadcast the live sports events on its WatchESPN online service, which is only available to the viewers which also have ESPN as part of their pay TV line up. But in the recent months, there has been a news roaming in the media circles that ESPN may make some live NFL content available to the viewers that doesn’t require subscription to pay TV.
Already Star Sports through its online website, offering a service to watch live matches but this is available only in few countries. Cricket could be best test case for the ESPN’s online ambitions and hardcore cricket fans across the world have long looked online to watch the matches in real time. Some third party pirated sites are offering the online cricket viewing experience and the cricket focused streaming service WillowTV has also been able to sell the online subscriptions to the cricket tournament for years.