FoodTech startup, EatFresh raises unspecified sum from Kalaari Capital

By | December 17, 2015


Bangalore based FoodTech startup, EatFresh has raised an unspecified amount in a fresh round of funding from Kalaari Capital. The startup will use the fund to expand its delivery system in Bangalore and Chennai. It is also planning to add some more cities in 2016. EatFresh is a part of Ubiquitous Foods, which operates bakery chain Ovenfresh. Currently, Overnfresh operates in 50 locations and serves food to 10,000 customers on daily basis.

EatFresh is an online platform for chef made meals, which was launched in August 2015. The startup offers various chef-made meals like Indian, European, Mediterranean and Oriental cuisines. A curated team of professional chef cooks food. Currently, the company offers its food service in 15 areas across Bangalore.

According to the company, its delivery system promises fast, hot and fresh food delivery to its customers. The platform is different than the other FoodTech Startups, as it has integrated its technology and infrastructure for the chefs on its platform.

Rajesh Raju, the MD of Kalaari Capital said to ET, “Food-tech will emerge as a large category, however, we believe a full-stack model with full control from order-taking to food preparation to door-step delivery is imperative to building customer trust and a great brand, this is a food business first and tech second – Rajiv understands the food business extremely well and believes that technology is only a convenience and a scale agent.”

Recently, other Indian FoodTech startup, had also raised $1 Million (almost) in a bridge round of funding. Some other startups that offers chef made foods are HolaChef, Biteclub, Zupermeal and others.