After Flappy Bird game, here comes another app Dubsmash that went viral in just seven days from its launch. Just a week from its official launch on 19th November ’14, the app was downloaded more than 10 billion times and had reached number one spot in their home country, Germany. Other countries are currently working on it to replicate it.
Dubsmash is a fun video selfie app that allow the users to lip-sync and recreate movie scenes and dubbed music videos to share it with others. This video messaging app matches a clip of themselves performing a song or movie scene along with its original audio. The user has to select the original audio for which he records his video to be synced.
The app lists a range of audio clips from which the user can select one for his video file. The list of the audio files include extracts from popular TV shows and movies like Blackadder, Austin Powers, South Park, Superbad etc. Clips from popular chart busters, musicals and even operas are available.
This popular app was created by a team of three developers from Germany – Jonas Druppel, Roland Grenke and Daniel Taschik who made this app successful after their two failed attempts. Having learned lesson from their previous apps, they started Dubsmsh very lean and tested it with friends and family. From feedback got, they tested it at public spaces like tech-meetups in Berlin. The development went through various stages before it hit the market. It is quite funny to know that even they did not realize their app would go viral.
The key reason for this app’s popularity is its simplicity and user-friendly. BBC report states large number of Dubsmash video on Instagram was posted by children.
The tricky issue with the app is its legality. According to intellectual property law, it is legal to share such audio clips in private but it is almost certainly illegal to post such videos in public forums like Facebook or Instagram. When asked to the developers about it, they are quite aware about its copyright issues but have stated that they have not had an problem so far. They are prepared to face it in case any company takes-down on them.
The developers believe that the brand may come forward to work directly with the app, providing one route to monetization or they may just turn to a blind eye to the resulting user-generated content. Keeping aside the legal issues, people are waiting for its replication in other countries.