Decorist, the home design startup which has been doing pretty well with the online design concept has raised an amount of $4.5 Million in a funding round by Lowe’s Companies, the Women’s Venture Capital Fund and few more undisclosed angel investors.
The StartUp was started with a real life incident when Gretchen Hansen (CEO of Decorist) was in a dilemma of putting 2 newly bought chairs properly in her office, with the help of a designer friend, she did a little makeover of the office and once things looked set, the idea of providing designing advice struck her mind and as a result, Decorist was born.
Well, with a few months of experience and a lot fo satisfied costumers, Decorist is now ready to take it to a new level with the huge amount in bank. According to the CEO, the aim was to provide design advice to anyone in need. Because everyone is different and the design choice of what they want is different too.
The website asks you to start with choosing a room and then doing makeover all by yourself. This is just to get an idea of what kind of design you will be comfortable with. Once you are done, you can either ask the designers for help and advice (free of cost) or you can get in touch with a designer for a full room makeover. The full room makeover starts from $199.
According to the CEO, the website is not only about matching the designers with the customers. Once you are on the makeover page, the website will suggest you the different things you can buy in order to make your room look good. All this is based on the technology filters and the designers choice. The suggestion feature is an amazing thing to implement according to the CEO. The website which was launched last year has an average shopping cart value of $3000. Decorist aims to have a long-lasting relationship with the costumers to serve them in every design related need they might have.
According to Monica Dodi, Co-Founder and manager of Women’s Venture Capital Fund, Decorist has given a great platform to the costumers to find right designs and designers. The approach is usually expensive. With Decorist, we actually have an exciting B2C startup trying to make it big.