Databox, data monitoring app, has raised $3.3 million in seed round of funding led by Founder Collective along with other participants Accomplice and few more.
The startup Databox, founded by Davorin Gabrovec and Vlada Petrovic, is a data app that allows marketers and managers at web-based businesses focus on their most important key performance indicators. It brings together well-known online services like Hubspot, Google Analytics, Intercom and many other to bring in important metrics from an array of sources. The users can choose alerts and personalized ‘scorecards’ to keep in track their metrics in real-time via the app.
Gabrovec said, “We are not trying to give people more data or simply more ways to view their data. We are helping them pay attention to the data they already have, at the time that it needs their attention.”
The recently joined CEO of Databox Swami Kumaresan stated how important the data ae for business and there are important numbers that could be missed. He added, “Their challenge is to cut through the clutter so they can pay attention to what’s meaningful at any given moment. Databox was created to help people pay attention to the right business data, at the right time; regardless of where the data is sourced from.”
With the fresh funds, the startup plans to go on with including more number of data sources, a process it needs to assist by giving away its backend and API for the developers can bring together their own data sources or open up on what metrics do they use. “We are trying to open up what has been proprietary and closed in the past,” said Kumaresan.
“Databox is doing something truly different: bubbling up important, actionable information – without asking businesses to undertake extensive integrations and long implementations,” said David Frankel of Founder Collective.